Brand-Consistent Visuals with Brand Kits and Character Reference

Consistency is what separates a pile of AI clips from a campaign. A brand kit captures your colors, voice and tone, logo, and a character reference photo, and the director injects them into every generation prompt so you don’t have to re-describe your brand each time.

Character reference goes a step further. Drop in a photo of your spokesperson or mascot and PuLID locks that identity into image generations, keeping the same face recognizable across an entire set of ads.

The result is a library of visuals that look like they came from one art director — because, in effect, they did. Set it up in Settings → Brand Kit and every render downstream inherits it.