Frequently asked questions

Your AI marketing team in one place. Brief the AI director once and it picks the right model across image, video, and lip-sync, dispatches the job, and drops the result into your scene cards and Generations log — 21 engines across 2 providers (fal.ai, Hedra), one workflow. Beyond making the creative, it also writes UGC ad scripts, schedules and publishes to your socials, builds lead funnels, and tracks what converted.

An AI assistant built into the app for every signed-in customer, on every app page — the switch above Dashboard in the sidebar, the floating button on mobile, or ⌘K. Chatting with the AI App Coach is free; generations still cost credits as usual, and the Growth Coach is a separate chat that does use credits. Use it three ways. Ask anything: it has been taught every page, feature, option, plan and price, and can read your own account (plan, credits, connected networks, scheduled posts, recent renders) to answer about your situation. Show me how: it walks you through a task on the real pages, highlighting each control and explaining it, and you click the final button yourself. Do it for me: it proposes a step-by-step plan with the credit cost shown up front, then does the steps for you after you approve the plan; anything that spends credits, publishes or sends waits for your tap, and some tasks are Show me only. You can also tap Talk and speak to it — it answers out loud and listens again (Chrome, Edge and Safari; in Firefox, type). When you sign in it asks what you would like to accomplish today; a setting turns that off.

For many tasks, yes — for example building your first Brand Kit from your website, queueing and approving a post, writing marketing copy, writing an SEO article or generating a lead-capture landing page. Say "do it for me" and it proposes a step-by-step plan with the credit cost shown up front. Free steps run after you approve the plan. Every step that spends credits, and anything that publishes or sends, waits for your tap. Some tasks are Show me only, such as connecting a social network, inviting a teammate, making a Viral Short, checkout and the full Creation Studio render: the coach walks you through them and you press the button yourself. Turning on the weekly auto-pilot is a single approval: after that its posts publish on schedule without review and it uses credits each week; turning it off on Schedule stops new weeks. On a team, some steps are approved by the workspace owner rather than by you.

No. Type or paste a brief in plain English ("Hero shot of a ceramic mug, golden hour, 1:1"). The director chooses the model and parameters. The result lands in your scene cards, ready to review and compose into a project.

Creative: product photography, ad creatives in any aspect ratio, brand-consistent images via your Brand Kit, short cinematic videos, spokesperson lip-sync, and multi-scene storyboards through the Director. Marketing: UGC ad scripts with AI actors, a weekly content calendar published to your socials, lead funnels and landing pages, SEO articles, paid-ad copy, outreach, and analytics tying a post to the lead it produced.

A Pro-only bonus suite of 19 focused AI tools beyond the core Creation Studio — face swap, multi-view, relight, VFX, motion sync, replace character, voice-over, voice cloning, music, sound effects, and more. Use them to enhance, remix, and post-produce your generated content. Find it under "Editing Bay" in the menu once you're on Pro.

Yes. On iPhone or iPad, open the site in Safari and tap Share → Add to Home Screen. On Android, use Chrome's Install app. On a computer, click the install icon at the right of Chrome's or Edge's address bar. It opens in its own window without the browser bars, and pressing and holding (or right-clicking) the icon gives shortcuts straight to Short video, Commercial and Product photos. Generating still needs a connection; if you drop offline you'll see an offline screen with a Try again button, and anything you already saved is safe.

Yes, three layers. The How to use page is a searchable reference to every option in the product (formats, tools, generators, voices, plans) and when to pick each one over the one next to it. Instructions has step-by-step guides for the main jobs, like your first render, UGC ads, Video Ad and long-form films. And next to many choices in the app, such as plans, Studio tools, Director formats and social networks, a small expandable note explains which option fits which job.

It writes creator-style ad scripts — the talking-head format that performs on TikTok, Reels, and Shorts — built to be filmed with an AI actor. Find it under "UGC ads" in the menu. You describe the product, or just paste its URL. It produces the script; you then film it in the Creation Studio, which is a separate step (see the Instructions page for the full walkthrough).

It makes the script, not the video. Paste a link and it reads the page, pulls out the name, description, benefits, audience, price, and product images, then writes the script around what's actually there — so you don't retype what you're selling. Filming it is the second step: take the script into the Creation Studio and lip-sync it to an actor. Two steps, roughly 16 credits all in.

Six creator formats — Testimonial, Unboxing, Before / After, Demo, Honest review, and Storytelling — crossed with three copywriting frameworks: PAS (problem–agitate–solve), AIDA (attention–interest–desire–action), and Problem → Solution. That's 18 combinations, and the script follows the format you pick beat for beat. Scripts come in 15, 30, 45, or 60 seconds.

48 photorealistic spokespeople you can browse at "AI actors" in the menu, filterable by gender, age range, and look. "Add to my cast" saves one as a Character, so Character Lock and Hedra lip-sync pick them up like any face you'd upload — no camera, no hiring, no release forms.

Instead of one script, generate 5 or 10 at once, each attacking a different angle — pain-point, social proof, curiosity, cost-of-inaction. It's 1 credit per variant, and if the model returns fewer than you asked for, the difference is refunded automatically. Film the strongest hooks, post them, and let your analytics show which one won before you spend on scale.

Eight AI copywriting generators on one page, all written in your Brand Kit's voice: email sequences, cold emails with follow-ups, press releases, YouTube scripts, TikTok hooks, objection handlers, testimonial requests, and App Store listings. Find it under "Copy Studio" in the menu. Each generation costs ~2 credits (~$0.06) and is refunded if it fails.

No. It is instructed never to invent testimonials, customer quotes, statistics, awards or dates. Where the copy needs one, it leaves a clearly marked placeholder such as [customer name] or [result metric] for you to replace with something true before you publish.

A product ad from one brief: you give it a product URL or photos plus a pitch, audience and tone, and it writes the script, picks the shots, renders them, adds narration and captions and cuts them together in 9:16, 1:1 or 16:9. The part that matters is the storyboard review — you see every scene and what rendering will cost before anything expensive runs, and editing a scene at that point is free.

The Studio renders what you describe — one brief, one clip. The Video Ad wizard is about a product: it researches it, writes a multi-scene script, and assembles a finished ad with voiceover, captions and a call to action. Use the Studio for a shot, the wizard for an ad.

Long-form narrated video from a topic — brand explainers, a webinar turned into video, YouTube content for clients. You give it the subject and a target runtime; it writes the script and returns narration, matching visuals, subtitles and the finished edit. Before you spend anything it shows how many scenes it will make, roughly how long it will take, and the credit cost.

An idea in, a scheduled YouTube video out. It researches the topic, writes a script, renders a 5-, 8-, 10- or 12-minute video, cuts Shorts from it and drafts the title, description, tags and two thumbnails — then uploads it to a channel you connected and schedules it. It stops twice to ask you: once with the script, before a single credit is charged, and once with the finished cut, before anything reaches your channel.

No. Approving the script is what charges the credits and starts the render, and approving the review screen is what creates the upload — there is no path to your channel that skips either one. If we lose access to the channel mid-upload, the video pauses and waits for you to reconnect that same channel rather than publishing to a different one.

YouTube Studio itself needs Pro or Ultra — once you're on one of those plans, Pro connects three channels and Ultra connects ten. Free and Plus don't get YouTube Studio, but they still keep the single YouTube channel the on-demand publisher has always allowed for pushing a finished video by hand. Reconnecting a channel you already had never counts against the limit. If you hit the limit, disconnect one you no longer publish to or upgrade your plan.

Because Google hasn't finished verifying this app's YouTube upload access yet. Every upload goes out as private with your chosen publish time attached, and normally YouTube flips it to public automatically at that moment — but while our access is pending Google's verification, YouTube forces every video we upload to stay private no matter what the scheduled time says. That's a Google policy on unverified apps, not a stuck setting in your account, and there is nothing to fix on your end.

Priced by the target length you pick, computed the same way the button on the page prices it — 5 min: ~140 credits (~$4.20), 8 min: ~212 credits (~$6.36), 10 min: ~260 credits (~$7.80), 12 min: ~308 credits (~$9.24). The charge happens when you approve the script, not when you first describe the video, so discarding at that first gate costs nothing.

YouTube only allows a custom thumbnail on a phone-verified channel. If yours isn't verified, the video still uploads and publishes on schedule — it just carries YouTube's own auto-generated thumbnail instead of the one you picked, and the upload screen shows a warning telling you to verify at youtube.com/verify. Nothing else about the release is affected.

The upload parks exactly where it stopped — it doesn't fail and doesn't restart from zero. Reconnect that same channel and press Resume; it picks up from the byte it left off at, at no extra cost. Reconnecting a different channel will not resume it — by design, an upload can only continue on the channel it started on.

Once a day, not immediately. A freshly published video reads "Not measured yet" in the Performance panel rather than 0 — that means it hasn't been checked yet, not that it has no views. A daily job pulls views, likes and comments for every video published in the last 90 days.

No. Rendering happens on the server and continues whether or not the page is open — that is true of the Video Ad wizard, Documentary Mode and the Studio. Close the tab and find the finished result in Projects.

Projects, newest first, with a thumbnail and a status: Draft (started, not generated), Generating (still working), Complete (finished and downloadable) or Archived (put away, not deleted). Deleting a project removes it and its generations permanently, so download anything you want to keep first — archive it if you only want it out of the way.

One-click short films. Pick a format, type one line, and walk away — the AI writes the script, renders every scene, records the voice-over, lays in music, and stitches the finished vertical short. No prompting skill, no scene-by-scene work. Find it under "Viral Shorts" in the menu. It runs on our servers, so you can close the tab and come back to a finished video, usually in about ten minutes.

Eight, each a locked bundle of look, voice, and pacing — so the same format always comes out looking like the same show: Product Drop, Before / After, Listicle Hook, Testimonial Reel, Founder Story, Explainer 60, Brand Anthem, and Day in the Life. Six are vertical 9:16 for TikTok, Reels, and Shorts; Explainer 60 and Brand Anthem are 16:9 widescreen for your site or a deck.

It depends on the format, and the price is on the button before you commit — from ~132 credits (~$3.96) for Product Drop up to ~481 credits (~$14.43) for Explainer 60, which renders six 10-second scenes instead of three 5-second ones. You're charged once when you hit go, never per scene, and you never do the arithmetic. If a scene fails and retries, we absorb it; if the whole run fails, you're refunded in full. Viral Shorts needs the Plus plan or above.

Yes. Every running short has a Stop button — press it and we halt the render immediately and refund your credits in full. Stop it early, while it's still planning, and it costs you almost nothing. Finished shorts have a Delete button that removes the video and clears it from your list.

The UGC studio writes you a script to film yourself; the Director is the full shot-by-shot control panel. Viral Shorts is the walk-away option in between — you pick one of eight ready-made formats instead of directing, and it produces the entire finished short end to end, voice and music included, with no steps left for you.

Three monthly plans — Plus ($29), Pro ($79), Ultra ($199). Each comes with a monthly credit allowance that resets every billing cycle (Plus 800, Pro 2,400, Ultra 7,000). Credits are consumed per generation: image (2), video (20), lip-sync (14), brief (2).

No. Sign up free and your first 10-second video is on us — no card, no trial timer. You only enter payment details if you decide to move onto a paid plan.

Credits are automatically refunded when the provider returns an error. You only pay for renders that actually start successfully. In a long-form film, every shot that fails to render is refunded on its own. In the rare case an automatic refund can't go through, our team is alerted straight away with the amount and puts the credits back.

Yes, on Pro and Ultra — but you only need them if you go past your plan's usage. Go to Settings and paste your fal, Hedra, or OpenAI keys; each key is tested before it is saved. When a personal key is configured, the system uses it instead of ours — useful if you want to track spend directly on a provider account, or to unlock the flagship BYOK engines (Veo 3, Kling Pro, Seedance).

No. Each renewal sets your balance to the plan's monthly allowance. Use them or lose them.

Yes. Cancel from Settings → Subscription. You'll keep access until the end of the paid period, then downgrade to Free.

Flux for images; Kling, Wan, Hunyuan, and Seedance for video; and Hedra Character-3 for spokesperson lip-sync — all via fal + Hedra. The director scores models on style match, quality, speed, resolution, and cost — then dispatches.

A set of brand assets (logo, primary/secondary color, voice tone, character reference photo) that get injected into every generation prompt. Set one up in Settings → Brand Kit. The director references it on every render so visuals stay on-brand.

Provider render times vary: image ≈ 8–15s, video ≈ 30–120s, lip-sync ≈ 60–90s. The Creation Studio shows progress per scene while a job runs; the result lands in the scene card (and your Generations log) when the provider finishes.

Yes — for your own brand or a client's. Content you generate with the Service is yours to use, subject to the underlying AI model terms, and you keep ownership of the prompts you write and the media you upload. We take only a limited license to store and process your content in order to run the Service, including sending it to a social platform when you choose to publish. The binding wording is section 7 of the Terms.

No. Renders download and publish clean — no badge, overlay, or Best AI Marketing Software branding burned into the output — on every plan, including Free. What you export is what your audience sees.

Your account profile (from Clerk), encrypted BYOK API keys (AES-256-GCM, per-user IV), saved projects, brand kits, and generation history for credit auditing. Generated outputs are stored on Vercel Blob under your user-scoped prefix.

No prompts are used to train Best AI Marketing Software's systems. Provider terms vary — fal and Hedra each publish their own data-use policies. BYOK gives you the strongest control: the prompt goes directly to your account.

Every user-authored prompt is sanitized to strip invisible Unicode (tag block, zero-width, bidi overrides) before it reaches the LLM. Brand Kit free-text is sanitized at write and read time.

Go to Settings → Subscription → Manage. You'll be sent to the Stripe Customer Portal where you can upgrade, downgrade, or cancel.

Sometimes Stripe webhook events take a minute to process. Refresh after ~60s. If it persists, contact support with your Stripe receipt and we'll reconcile manually.

We honor refunds for full-month windows where no renders were performed. Contact support within 7 days of the charge.

A CMO agent reads your Brand Kit and drafts a week of strategy, the Writer turns that into posts in your brand voice, and a cron job publishes them across the week. You can edit any post before it goes live.

LinkedIn, Facebook, X, Instagram, YouTube, TikTok, and Bluesky. The weekly autopilot writes for all 7. TikTok and YouTube posts need a rendered video; the autopilot skips them until you have one. TikTok posts publish privately until the app clears TikTok's content-posting review.

Yes. Posts stay scheduled until their publish time — edit or delete them in the calendar, and toggle the autopilot off anytime.

You pick the Page via the "Posting to" dropdown in Settings → Social connections. Switching Pages needs no reconnect.

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Give it your niche (e.g. "AI marketing tools for indie founders") and it scours the web for relevant venues — newsletters, blogs, podcasts, communities — scores them for fit, and drafts a pitch for each into a review queue. Nothing is ever sent automatically: you read, edit, and decide. It's under Outreach in the menu.

Describe the offer, pick a platform, and it writes a platform-ready ad package — headlines, primary text, and variants shaped to that platform's rules. Find it under Paid ads. Use it to draft the copy; you still place the buy on the ad network yourself.

A ranked answer to "what should I make next?" — content ideas grounded in your Brand Kit, your strategy, and which of your posts actually performed. Each idea comes with a why-now so you're not guessing at timing. Hit generate for a fresh batch.

The loop closing: which posts went out, what they did, and — via UTM attribution — which ones produced leads. That's what feeds the Ideas page and the A/B winners, so the system gets better at your audience rather than at audiences in general.

Feature-length AI film, two ways. Self-serve: Ultra members who have proven their look in a short (a finished multi-scene project, or a few finished videos) can render films up to 20 minutes themselves at /long-form. You see the credit cost and render time before you start: films are priced per 5-second shot, and shots with Character Lock cost more. The film renders in the background at the aspect ratio you picked, and any shot that fails is refunded. Managed: for longer films, up to 2 hours, or for white-label delivery with human QA, you apply on the same page and we quote it per project.

An AI-generated page served at a public /p/{slug} link with an email capture form. Leads collected there appear in your list, and you can attach an optional lead magnet. Press Edit on a page in Funnel to change its headline, subhead, bullet points and button text; saving is free and the public page updates straight away.

It drafts replies to real mentions — it works best on X. Every reply requires your approval; nothing sends automatically. The feature is opt-in and rate-limited.